Objective:
By the end of this training program, each participant will be able to:
- Prepare a vision and mission statement for their own organization
- Apply the steps of strategic planning to their specific situation back at work.
- Think and act strategically when facing competitive challenges, establishing sustainable competitive advantages, and improving the performance of their organization.
- Establish the suitable criteria to take decisions
- Implement decision effectively
- Prepare the necessary action plans, performance measurements and feedback/control mechanisms
Course Outline:
Overview of Strategic Management:
- The evolution of strategic management
- Steps of strategic planning and control
External and self analyses:
- S.W.O.T. analysis
- Market and competitive analysis
Formulation of vision and mission statements:
- Objectives and values
- Gaining and retaining competitive advantages
Strategic creative thinking:
- The mind of the strategist
- Latest trends in strategic thinking
- Decision analysis types & tools:
- Types of decision
- PMI
- Force field analysis
- Decision tree
- Cost / benefits analysis
Goals, strategies and action plans:
- Identifying business goals and strategies
- Departmental strategies and action plans